The Losers take on the A-Team

In what can only be viewed as an incredibly stupid move on the part of Warner Bros, the release date for The Losers has been moved from April 9th to June 4th – just one week before the release of The A-Team.

There’s a similarity in the two movies in that they’re both action-oriented and both involve former military-type operatives who are now wanted by the authorities. As such, you’d think that they’d draw the same audiences.

Cast-wise, The A-Team probably (but not definitely) comes out ahead, as Liam Neeson and hot-from-The Hangover Bradley Cooper probably score better with your average movie-goer than that-dead-guy-from-Supernatural-and-Grey’s Anatomy-who-was-in-that-weird-superhero-movie-and-was-shacked-up-with-that-milf-lady and hey-that’s-that-woman-from-the-new-Star Trek-who-was-the-cat-lady-in-Avatar.

But the one thing that The A-Team does have as a big advantage over The Losers is brand recognition. Most people have heard of The A-Team and that alone will drive people to see it,  while very few have heard of The Losers.

What this means is that while The Losers may open pretty strong, the week following they are going to get absolutely annihilated at the box office by the better-known brand.

The Losers was going to be up against Date Night (which I’m pretty sure will attract a different demographic) on its original release date, then Kick-Ass the week after which is apparently going to get some pretty good reviews (check out the top right corner of this poster), but at least Kick-Ass isn’t about a group of military-types on the run from the government.

The only logical reason I can see behind the move is that The Losers has gone in for reshoots – otherwise this seems like an own-goal for the movie studio.

Ah well, in the meantime you can read about the Daily Mail (of course) getting all hot and bothered about Zoe Saldana in her underwear…

…or you can read the excellent first twelve issues of The Losers by Andy Diggle and Jock, collected in one handy volume:

Tags: A-Team, Movies-Archived, The Losers

This entry was posted on February 12, 2010 at 10:16 am and is filed under Archive, Comics-Archived, Movies-Archived. You can follow any responses to this entry through the RSS 2.0 feed.